Trying to write your LinkedIn summary or blog post? 8 steps to take your business writing from ‘Blah’ to ‘Wow’…even if you only use Step 8

Sitting down heavily, he plonks the coffee mug down next to the two cold, half-drunk mugs already beside the keyboard. “Right,” he says out loud to no one in particular and impatiently scratches that spot on the back of his head before leaning forward with his hands poised ominously over the keys. He frowns. His fingers don’t move. Slumping back in his chair again, he stares at the screen.“It really shouldn’t be this hard.” he mutters to himself shaking his head. Is this you every time you go to update your profile, write a new blog post, or draft that winning proposal?  <Read more>

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