Personal Brand Ghostwriting – LinkedIn Profile; Personal Blog Content

My client was an executive level professional in the IT industry, looking for career development and their next opportunity.  We discussed what the ideal role would be including industry, responsibilities, permanent or contract. My client was looking for a senior management role, with a team, in the food manufacturing industry.

My client needed a complete overhaul of their LinkedIn profile, an updated resume and cover letter that was clearly positioned for the roles they were targeting.  I also recommended a series of blog post that would highlight the particular skills and knowledge they had attained in their career, positioning them as the ideal candidate even before the interview.  A content plan was developed through my structured interview process to ensure the voice and topics were consistent with my client’s voice, experience and knowledge.

Results

The client’s updated LinkedIn profile together with their new resume and cover letter template began working immediately, securing more interviews per job application in one week than my client had achieved in the prior two months.  Within three months my client landed their ideal role as a senior executive within the food manufacturing industry.

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