Women Surf Rowers Australia & New Zealand is a group for women interested or involved in Surf Rowing. They provide an online space via Facebook Private Groups for female surf rowers to share their experiences and love of rowing surf; to encourage and support each other; and to share knowledge, recommendations and other useful information to help each other and develop in whichever direction they are interested in within the sport. The group wanted to add a public-facing social media channel to help promote the women-only facebook group and to share a positive image of women surf rowers, female sweeps and female officials who participate in the sport to others.
Women surf rowers are strong, determined, tough, fit, badass women. Using Instagram Business and Apps, Repost and Later suitable images are identified to share and schedule for daily posts, the WSRANZ instagram account shares positive images of female rowers, female sweeps and female officials, historical information about women in surf rowing, and content consistent with the women surf rowers brand.