Landing Pages, Automated Email Communication, Facebook Content – ASRLQ

The Australian Surf Rowers League Queensland (ASRLQ) is an organisation dedicated to the interests of Queensland Surfrowers. The objectives of the League are to foster and promote the sport of surfboat rowing and represent the interests of surfboat rowers in Queensland.

A volunteer organisation, they needed an efficient approach to managing the registration and communications required to run their new Sweep development training courses, that would also be easy for their members to access from their Facebook group, currently their primary communication channel for members.

Results

Consistency and simplicity of content and messaging, along with ease of registration was achieved using a simple landing page.  The information was shared with members via a Facebook post to the ASRLQ Facebook Group.  Content regarding the course, pre-work, reminders and post-course follow ups, including tips and support was developed and scheduled to be drip-fed to participants at timely intervals via email addresses collected on registration to increase engagement and long-term success of the trainees.

 

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