Personal Brand Ghostwriting – LinkedIn Profile, Twitter

The client is a senior IT sales executive who needed a personal brand overhaul across LinkedIn as well as the establishment of a business-focused Twitter account.  His LinkedIn provided very little insight into his background, experience or personality. Helping prospective clients to connect was key to the updates required. Following a structured interview I obtained additional details to allow me to re-write his profile information to emphasis his depth of knowledge in the field of IT and the benefits working with him could provide to a senior executive with an IT mandate. In addition to content writing, I also undertook a professional photo shoot to obtain appropriate professional images to use in his personal brand update.

Results

Emphasising the client’s personality, experience and knowledge through creative copywriting together with key images from the professional photo shoot created a warm, approachable personal brand that resonated with current and potential customers.

Raylene turned my LinkedIn profile from a poorly constructed version of my CV to a professional executive profile relevant to my clients and their businesses. Together with the witty twitter bio she wrote for me it’s provided me with a sustained upswing in profile views, growth of my professional network and unsolicited positive feedback as a result of her work.

– Stephen Lucas, Global Business Development Executive, DXC Technology

Need a Writer?

I would love to work with you to create original, entertaining, easy-to-read articles, blog posts, web pages, eBooks, marketing copy, media releases, LinkedIn posts, white papers and more that explore topics from different and unique angles. Content that your readers, clients or website visitors will enjoy reading, will learn from and that secures your reputation as a reliable industry authority. Hire an experienced professional writer with 20 years of business and corporate experience.  I write on IT and business management, organisational culture, events, health & wellbeing, adventure travel, mental health, and more. Find out more.

Got an idea for content you need? Know what you want, but can’t get the words right?  Maybe you have something down but need editing support to get it just right?  Send me your project requirements today for a quick estimate and cross it off your to-do list!