Personal Brand Ghostwriting – LinkedIn Profile, Twitter

The client is a senior IT sales executive who needed a personal brand overhaul across LinkedIn as well as the establishment of a business-focused Twitter account.  His LinkedIn provided very little insight into his background, experience or personality. Helping prospective clients to connect was key to the updates required. Following a structured interview I obtained additional details to allow me to re-write his profile information to emphasis his depth of knowledge in the field of IT and the benefits working with him could provide to a senior executive with an IT mandate. In addition to content writing, I also undertook a professional photo shoot to obtain appropriate professional images to use in his personal brand update.

Results

Emphasising the client’s personality, experience and knowledge through creative copywriting together with key images from the professional photo shoot created a warm, approachable personal brand that resonated with current and potential customers.

Raylene turned my LinkedIn profile from a poorly constructed version of my CV to a professional executive profile relevant to my clients and their businesses. Together with the witty twitter bio she wrote for me it’s provided me with a sustained upswing in profile views, growth of my professional network and unsolicited positive feedback as a result of her work.

– Stephen Lucas, Global Business Development Executive, DXC Technology

Landing Pages, Automated Email Communication, Facebook Content – ASRLQ

The Australian Surf Rowers League Queensland (ASRLQ) is an organisation dedicated to the interests of Queensland Surfrowers. The objectives of the League are to foster and promote the sport of surfboat rowing and represent the interests of surfboat rowers in Queensland.

A volunteer organisation, they needed an efficient approach to managing the registration and communications required to run their new Sweep development training courses, that would also be easy for their members to access from their Facebook group, currently their primary communication channel for members.

Results

Consistency and simplicity of content and messaging, along with ease of registration was achieved using a simple landing page.  The information was shared with members via a Facebook post to the ASRLQ Facebook Group.  Content regarding the course, pre-work, reminders and post-course follow ups, including tips and support was developed and scheduled to be drip-fed to participants at timely intervals via email addresses collected on registration to increase engagement and long-term success of the trainees.

 

Article (LinkedIn Publishing) – Online Content Marketing

LINKEDIN PUBLISHING, SEPTEMBER 24, 2017

Got your eye on an office with a view?

We’ve all heard the old adage – ‘if you want to move up in your career, you have to act, think, and communicate like a leader long before that promotion’, but how can you prove your leadership capabilities without a team to lead? <Read more>

Article (LinkedIn Publishing) – Online Content Marketing

How to Position Yourself in Front of Your Competition

Do you have people within your LinkedIn network who seem to be killing it with blog posts?  Are they defining their personal brand and niche. Providing educational, informative, interesting content that you read, like, share and think “I should really get onto doing this myself” before your phone rings, a client calls, your boss or team members need to talk to you, your meeting reminder alarm goes off, or your email folder clammers for your attention again. <Read More>

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Article (LinkedIn Publishing) – Online Content Marketing

Inspiration for Your Next Blog or LinkedIn Post – No matter what profession you’re in

Deciding to write a regular blog or LinkedIn posts to share your experiences, thoughts and ideas can enhance your professional reputation and help to establish your position as a thought-leader with your clients and peers.  There’s even evidence that writing a regular blog will help you win that promotion.  <Read more>