Integrating personal and business to a single brand was critical in developing and managing my own Instagram account. Initially I managed two separate accounts for private and business, however to connect with my ideal clients I wanted to share both personal and business related posts. I work with business owners in small to medium business and corporate executives right down to graduates. The process of writing for small business and individuals requires a high level of trust and respect and it’s important that I am relatable and down to earth to allow me to connect with my clients.
My integrated instagram account provides a ‘real person’ view of who I am and what I am passionate about. This allows my clients to connect with me on a personal level bringing deeper understanding and trust to the relationship and allowing me to better serve them in the development of their own brand – whether that be business or personal, or both.