Women Surf Rowers Australia & New Zealand is a group for women interested or involved in Surf Rowing. They provide an online space via Facebook Private Groups for female surf rowers to share their experiences and love of rowing surf; to encourage and support each other; and to share knowledge, recommendations and other useful information to help each other and develop in whichever direction they are interested in within the sport. The group wanted to add a public-facing social media channel to help promote the women-only facebook group and to share a positive image of women surf rowers, female sweeps and female officials who participate in the sport to others.
Women surf rowers are strong, determined, tough, fit, badass women. Using Instagram Business and Apps, Repost and Later suitable images are identified to share and schedule for daily posts, the WSRANZ instagram account shares positive images of female rowers, female sweeps and female officials, historical information about women in surf rowing, and content consistent with the women surf rowers brand.
F45 Mooloolaba & Maroochydore are part of the franchised F45 group-training business featuring the most dynamic and effective training styles to date. Highly-capable, charismatic instructors lead the workouts to motivate people to reach their potential. F45 Franchisees have access to a full suite of marketing and promotional assets, however to provide a more personalised touch to the F45 Mooloolaba and Maroochydore Instagram and Facebook marketing activities, they wanted images of their current members participating in the Playoffs – a regular fitness testing session open to all members to gauge their progress.
More than 45 images were provided within 24hrs after the 2 hour sessions photographed. Images were provided via an easy interface that allowed F45 to download the full set of images and to share the link directly with their clients for immediate full-resolution downloads. Images were then incorporated into F45 Mooloolaba and Maroochydore Instagram and Facebook marketing activities.