Integrating personal and business to a single brand was critical in developing and managing my own Instagram account. Initially I managed two separate accounts for private and business, however to connect with my ideal clients I wanted to share both personal and business related posts. I work with business owners in small to medium business and corporate executives right down to graduates. The process of writing for small business and individuals requires a high level of trust and respect and it’s important that I am relatable and down to earth to allow me to connect with my clients.
My integrated instagram account provides a ‘real person’ view of who I am and what I am passionate about. This allows my clients to connect with me on a personal level bringing deeper understanding and trust to the relationship and allowing me to better serve them in the development of their own brand – whether that be business or personal, or both.
Women Surf Rowers Australia & New Zealand is a group for women interested or involved in Surf Rowing. They provide an online space via Facebook Private Groups for female surf rowers to share their experiences and love of rowing surf; to encourage and support each other; and to share knowledge, recommendations and other useful information to help each other and develop in whichever direction they are interested in within the sport. The group wanted to add a public-facing social media channel to help promote the women-only facebook group and to share a positive image of women surf rowers, female sweeps and female officials who participate in the sport to others.
Women surf rowers are strong, determined, tough, fit, badass women. Using Instagram Business and Apps, Repost and Later suitable images are identified to share and schedule for daily posts, the WSRANZ instagram account shares positive images of female rowers, female sweeps and female officials, historical information about women in surf rowing, and content consistent with the women surf rowers brand.